What is Copywriting?
Copywriting is an ancient and mystical art passed down through the generations to those deemed worthy to receive its most sacred of teachings.
OK, it’s not really like that at all. But it is a skill. It’s the content you see pretty much anywhere and everywhere you interact with a business.
The words on the website, that’s copy. The text in the marketing emails, .that’s copy. The social media posts, that’s copy. The speech the company owner gives, that’s copy. The voiceover on that awesome training video you watched, yep. you guessed it, that’s copy too.
Good copy doesn’t just happen though. Think about all those awful websites you’ve visited where things sounded awful, the writing was obtuse and childlike, and the tone was mismatched and off. It’s a copywriters job to identify you brand and make you sound consistent and appealing.